Brand Identity

GROUNDED
PEST CONTROL

Built on trust.
Rooted in purpose.

A pest control company built to protect what matters — homes, families, businesses, and the people behind them.

Built on trustRooted in purposeSteady handsDesert-testedBuilt to lastBuilt on trustRooted in purposeSteady handsDesert-testedBuilt to last

The Brief

A pest brand that
feels human.

Most pest control brands lean clinical, corporate, or fear-based. Grounded was built differently.

The goal wasn't to create another loud service company — it was to build a brand that felt steady, trustworthy, and deeply rooted in the people behind it.

Grounded blends rugged professionalism with genuine human connection. The identity pulls from western heritage, Arizona landscapes, and blue-collar grit — without slipping into cliché. Every element was designed to feel approachable, elevated, and built to last.

This is a company that shows up polished, dependable, and grounded in service.

Plate 01 · Primary Mark

Forest on Tan

The Mark

A symbol of
resilience.

At the center of the identity is the cowboy riding the scorpion — a visual built from the founders' story.

The scorpion represents the hard things: adversity, chaos, the unexpected. The cowboy represents resilience. Steady hands. Staying grounded even when life tries to throw you off course.

It's a mark that reflects grit without aggression — strong, memorable, and deeply personal to the brand.

· Hand-illustrated emblem rooted in story
· Flexible logo suite for print, apparel, vehicles, and digital
· At home on a truck door or a high-end proposal
· Built to scale across residential and commercial

The Palette

Desert-inspired.
Dirt honest.

The color palette pulls directly from the Arizona landscape — sun-faded canvas, desert sage, dusk skies, worn leather, and grounded earth tones.

Instead of leaning clinical or overly corporate, the colors create warmth, trust, and familiarity while still feeling elevated and professional.

Every color reinforces the brand's core feeling: calm confidence.

Cream

#E9E2DA

Backdrop · paper

Tan

#D5C9B4

Warm canvas · trim

Sage

#929E9E

Quiet contrast

Olive

#898366

Field · workwear

Blue

#465763

Dusk · trust

Forest

#32331D

Ground · authority

The Type System

Strong where it matters.
Human where it counts.

The typography system balances structure and personality — bold enough to feel dependable, refined enough to feel premium.

01 · Display

League Spartan

700 · Bold

STAND YOUR GROUND.

02 · Accent

Halaney

Script · Signature

the desert way

03 · Subhead

Libre Franklin

500 · Medium

Service you can rely on, season after season.

04 · Body

Raleway

400 · Regular

Family-owned, relationship-driven, and committed to doing things the right way.

The Suite

One identity.
Built for the real world.

The Grounded logo system was designed for flexibility without losing recognition.

From truck wraps and uniforms to invoices, social media, signage, and commercial proposals — every variation works together as one cohesive brand experience.

Clean. Recognizable. Built to last.

01 · Hero BadgeCream / Forest

02 · Combo

03 · Glyph

04 · Primary Lockup

05 · Monogram

06 · Banner

Badge · Forest

"We didn't want to build just another pest company.
We wanted to build something people could trust."

— Grounded Pest Control

In The Wild

Built to
earn trust.

Grounded was designed to live beyond the logo.

From uniforms and truck wraps to social content and customer experience, every touchpoint reinforces the same feeling: dependable, professional, approachable, and rooted in purpose.